Apple has web pages of testimonials on the birthday of the iMac. Profundity from "Every time I sit down in front of my lime little wonder, I sit for a second and reach out and touch it. Yum." to this potential explanation for Wild Wild West (italics mine):
"Because it's in the kitchen it has become an appliance used much like any of the other kitchen appliances. A family member can either toast some bread, reheat in the microwave, get food out of the refrigerator, or pick up email, write a screenplay, scan a photo or do homework."
-Laura Auerbach
Monday, August 23rd, 1999 danlyke@flutterby.com