dark social
2012-10-15 13:16:08.215983+00 by Dan Lyke 1 comments
The Atlantic: Dark Social: We Have the Whole History of the Web Wrong
Sure, Facebook is 22% of inbound links to The Atlantic, Twitter is 11%, but there's another 56+% of links coming in that aren't so easily classified. Communication without the big-ass centralized context of modern "social media" is big.