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Lessons from selling pain

2019-03-12 17:04:49.985283+00 by Dan Lyke 1 comments

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#Comment Re: Lessons from selling pain made: 2019-03-12 22:35:29.342091+00 by: Mars Saxman

A lot of these ideas apply to Burning Man. One of my complaints about the local regional burn events is that they tend to be too comfortable - they have trees and grass and running water, no blasting sun or dust or windstorms. Without the challenge and pain, the experience does not compel me, and I sometimes wonder why people bother.

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