Flutterby™! : YouTube Face

YouTube Face

2025-03-18 18:11:31.761439+01 by Dan Lyke 0 comments

This trend has been going on for a while. It may have started with the YouTube star Mr. Beast, who discovered through A/B testing different thumbnail images that the ones with that dumbass expression got more views. Other content creators and influencers followed suit, and soon enough, the subtle tweaks of the platform algorithm pushed more of those videos into searches and feeds rather than less cartoonish ones.

AVClub: Why does everyone on YouTube make the same dumb face?

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