2001-06-13 14:37:57+00 by Dan Lyke 2 comments
Since ads were once the great hope of online media, I'm pondering why they're treated so differently online than everywhere else. Why do we have random ads? There have actually been a couple of times when, on reflection, I wanted to go back and find a banner ad, but when I went back to the page I got a different one. Why don't we embed ads in online media the same way we do in print media?
comments in ascending chronological order (reverse):
#Comment made: 2002-02-21 05:31:48+00 by: TC
Oh Dats Easy! it's simple ecconomics. You can generate more revenue by selling the space on a rotating basis to many clients vs just one client holding the space. Not to alarm you but we are starting to see this type of advertising creep into other media like rotating billboards, "smart" TV and when Diamond Age nonotech arives you'll be able to see Pepsi adds while reading Ayn Rand. I'll go back to my cave and oil lamps now....
#Comment made: 2002-02-21 05:31:49+00 by: meuon
I am much more impressed with 'permanent' ads that are more like sponsorship of a particular site that the random rotating ads which although people complain about them, I seldom notice anymore. They have developed a natural 'blind spot' on web pages in my brain.