stop and smile at me...eee
2004-09-16 17:37:42.754901+00 by Dan Lyke 1 comments
It's true: pretty women make men stupid:
Wilson and Daly found that male students shown the pictures of averagely attractive women showed exponential discounting of the future value of the reward. This indicated that they had made a rational decision. When male students were shown pictures of pretty women, they discounted the future value of the reward in an "irrational" way - they would opt for the smaller amount of money available the next day rather than wait for a much bigger reward.
Women, by contrast, made equally rational decisions whether they had been shown pictures of handsome men or those of average attractiveness.
Thanks to Rebecca Blood. Charlene and I were having the discussion about advertising and women's self-esteem recently, she's got an assignment for class which drags out the tired old clichés, and I wonder what the result of women being shown images of women would be.