2006-09-01 16:03:47.733683+00 by Dan Lyke 2 comments
What if a sports star wasn't getting paid up-front for endorsing a pair of shoes? What if he was actually going to wear those shoes while playing basketball? What if those shoes cost $15?
We're going to find out. Stephon Marbury![[Wiki]](/adbanners/lookingglass.png){kind=small}
, a basketball player, is endorsing Starbury shoes, to be sold through a chain called Steve and Barry's University Sportswear, and allegedly he's just getting royalties.
[ related topics: Current Events Consumerism and advertising Sports Shoes ]
comments in ascending chronological order (reverse):
#Comment Re: made: 2006-09-01 16:22:50.793164+00 by: Diane Reese
NPR's Morning Edition had a story about Marbury's endeavor yesterday morning. There are mixed reactions to the quality of the shoe, but he claims he will be wearing them on-court all season and there are lines out the door of the stores every morning. He's surely not doing himself any philanthropy dis-favors by sponsoring this endeavor. More power to him, and to the communities this is helping!
#Comment Re: made: 2006-09-01 16:49:53.372517+00 by: ebradway
Hmmm... We've got a Steve and Barry's in Longmont. I'm looking for some new cross-trainers but it looks like they are all court shoes. Even if the quality isn't the greatest, $15 isn't bad for a pair of beaters.